Reimagining Integrated Business Planning —
Where Agility Becomes Advantage

S&OP to Integrated Business Planning Summit

"Think Ahead. Act Together. Lead with Purpose."

13-14 NOVEMBER, 2025 | Barcelona, SPAIN
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TRUSTED
BY GLOBAL LEADERS

TRUSTED BY GLOBAL LEADERS

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google logo
IBM logo
siemens logo
uber logo
philips logo
shell logo
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kpmg logo
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loreal logo
deloitte logo
novartis logo
magna logo
merck logo
saab logo
duracell logo
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Meet Our Esteemed Speakers

Florent BANFI
Planning transformation & S&OP Director

Alstom

Jose Romeiro
ESO Supply Chain Manager

Galderma

Andrea Bertini
Operations and Planning, Supplier Performances

HelloFresh

Naima Robenhagen Burgdorf
Global Head of Strategic Workforce Planning

Ramboll

Dario Petrantoni
Head of Micro-mobility Sales&Operations Planning worldwide

Stellantis

Sefa Saglam
Central Demand Planning Manager

Haier Europe

Christian Becerra
VP of Product Alibaba Group

Alibaba Group

Agnieszka Dyduch
Smart Planning Director

Danone

Alina Davydova
Senior Manager, DCS SIOP Excellence and MDM

Danfoss

Jon Corcoran
IBP Excellence Director

Haleon

Olivier Ramon
Director - Business Transformation

Sulzer

Anastasia Dorizon
Director | Head of Integrated Business Planning (IBP/IBM) Governance and Implementation

Merck Life Science

Meet Our Esteemed Speakers

Johannes Giehl
Integrated Strategy Planning Director

Roche

Massimo Giannetto
Global Demand and Integrated Business Planning Director

AkzoNobel

Jose Romeiro
ESO Supply Chain Manager

Galderma

Tolga Kula
Director Global Head of IBP (Integrated Business Planning)

Merck Group

Andrea Bertini
Operations and Planning, Supplier Performances

HelloFresh

Naima Robenhagen Burgdorf
Global Head of Strategic Workforce Planning

Ramboll

Dario Petrantoni
Head of Micro-mobility Sales&Operations Planning worldwide

Stellantis

Marko Obrknezev
Head of Demand Planning and S&OP

Diageo

Ollie Senior
Head of Volume Demabd Planning

JLR

Fabian Prestin
Head of IT Integrated Business Planning

Infineon Technologies

Saurabh Tiwari
Product Director Integrated Planning

Pandora

Jon Corcoran
IBP Excellence Director

Haleon

About the Summit

The S&OP to Integrated Business Planning Summit 2025 is not just about planning. It is about how organisations move, decide, and lead — when the pressure is high and the future is uncertain.

This is where the world’s most forward-thinking business leaders come together to challenge what planning has been, and reimagine what it can become. Across two days in Barcelona, we go beyond process to uncover what truly drives integration — trust, clarity, resilience, and bold leadership.

You will not just hear about IBP frameworks — you will experience the mindset behind real transformation. The data that earns belief. The collaboration that turns silos into systems. The tools that shift planning from reactive to predictive, from isolated to aligned.

Whether you are building the foundation or refining a mature model, this summit offers something rare — a space to step back, re-centre, and reconnect planning with the bigger picture of growth, agility, and human alignment.

This is not the next version of planning. It is the version that works.

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What You'll Learn

  • Planning Without Borders: Roche’s Blueprint for Cross-Functional Momentum

  • Scaling IBP Where It Matters: Haleon’s Real-World Rollout Playbook

  • Real-Time Planning Revolution: Merck Life Science’s Dynamic Integration Framework

  • Forecasting in the Age of AI: Zumtobel & Haier’s Human-Tech Collaboration Model

  • Culture Over Process: TK Elevator’s IBP Embedding Breakthrough

  • Humanizing Integrated Planning: Danone’s ‘Launch & Love’ Engagement Strategy

  • Breaking Short-Term Cycles: AkzoNobel’s Resilience-Focused Maturity Model

  • AI-Powered Maturity: FrieslandCampina’s S&OP Assessment Revolution

  • S&OE Meets S&OP: Alstom’s Resilience Integration Framework

  • IBP as Cultural Force: Alibaba Group’s Future-Focused Leadership Playbook

Agenda Focus Areas

Demand Planning & Forecasting

Supply Planning & Optimisation

Financial Integration & Scenario Modelling

Cross-Functional Collaboration & Governance

Digitalisation & Advanced Analytics in IBP

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Reasons to Attend

  • Discover where the future of planning is really being built — and be part of it.

  • Gain strategies that help you lead through complexity, not just manage it.

  • Turn sustainability into a competitive advantage that drives real business results.

  • Connect with planning minds who challenge the norm and deliver the bold.

  • Leave with practical tools, powerful insight, and the confidence to act now.

Partner with Us

More Info

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Who Attends

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INNSiDE by Meliá Barcelona Apolo

Avenida Paralelo, 57-59, Sants-Montjuïc, 08004 Barcelona, Spain
Book a room
Room rate at the INNSiDE Barcelona Apolo is
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