Reimagining Integrated Business Planning —
Where Agility Becomes Advantage
S&OP to Integrated Business Planning Summit
"Think Ahead. Act Together. Lead with Purpose."

TRUSTED
BY GLOBAL LEADERS




















Meet Our Esteemed Speakers
About the Summit
The S&OP to Integrated Business Planning Summit 2025 is not just about planning. It is about how organisations move, decide, and lead — when the pressure is high and the future is uncertain.
This is where the world’s most forward-thinking business leaders come together to challenge what planning has been, and reimagine what it can become. Across two days in Barcelona, we go beyond process to uncover what truly drives integration — trust, clarity, resilience, and bold leadership.
You will not just hear about IBP frameworks — you will experience the mindset behind real transformation. The data that earns belief. The collaboration that turns silos into systems. The tools that shift planning from reactive to predictive, from isolated to aligned.
Whether you are building the foundation or refining a mature model, this summit offers something rare — a space to step back, re-centre, and reconnect planning with the bigger picture of growth, agility, and human alignment.
This is not the next version of planning. It is the version that works.

What You'll Learn
Planning Without Borders: Roche’s Blueprint for Cross-Functional Momentum
Scaling IBP Where It Matters: Haleon’s Real-World Rollout Playbook
Real-Time Planning Revolution: Merck Life Science’s Dynamic Integration Framework
Forecasting in the Age of AI: Zumtobel & Haier’s Human-Tech Collaboration Model
Culture Over Process: TK Elevator’s IBP Embedding Breakthrough
Humanizing Integrated Planning: Danone’s ‘Launch & Love’ Engagement Strategy
Breaking Short-Term Cycles: AkzoNobel’s Resilience-Focused Maturity Model
AI-Powered Maturity: FrieslandCampina’s S&OP Assessment Revolution
S&OE Meets S&OP: Alstom’s Resilience Integration Framework
IBP as Cultural Force: Alibaba Group’s Future-Focused Leadership Playbook
Agenda Focus Areas
Demand Planning & Forecasting
Supply Planning & Optimisation
Financial Integration & Scenario Modelling
Cross-Functional Collaboration & Governance
Digitalisation & Advanced Analytics in IBP

Reasons to Attend
Discover where the future of planning is really being built — and be part of it.
Gain strategies that help you lead through complexity, not just manage it.
Turn sustainability into a competitive advantage that drives real business results.
Connect with planning minds who challenge the norm and deliver the bold.
Leave with practical tools, powerful insight, and the confidence to act now.
Sponsors
Alight with Sustainability leaders. Explore sponsorship benefits.
4-STAR EXHIBITOR

Intuendi

We started as a group of engineers and researchers from the University of Florence. Driven by an insane passion for hi-tech and the will to create an innovative and multicultural company, we found the formula to empower small and medium businesses with technology usually accessible only to the enterprise market.
Intuendi’s Machine Learning technology is unique and comes from years of planning experience with companies of every size, from small businesses to Forbes’s top 50 firms in several industries. We simplify the process to save you time and provide you with the support to empower your decisions.
Together, we’ll drive your company’s growth and sustainably, using quick and reliable results, regardless of what the future might hold.
Your company’s success is our fixation, and we aim to support your greatest ambitions consistently.
For more information visit https://intuendi.com

INNSiDE by Meliá Barcelona Apolo
Discover the atmosphere
at our events
Ready to take the next step?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.